About Our Studio
A locally owned boutique training studio on Winnebago Street, dedicated to helping adults 40 and over move better, feel stronger, and live longer.
Alloy Personal Training East Madison opened with one mission — bring premier, science-backed personal training to our neighbors in East Madison, the Near East Side, and the surrounding communities.
We're part of the trusted Alloy Personal Training network, but our East Madison studio is locally owned and operated. That means decisions are made here, by people who live here, for the members who walk through our doors on Winnebago Street — in the heart of Schenk-Atwood, just off the Atwood corridor near Olbrich Gardens.
Not a program on a menu — the entire studio is built for adults 40 and over. Every session is capped at six members. And every workout is led by a certified coach who knows your name, your goals, and what you did last week.
Owner and multi-site Alloy operator. Lukas has spent his entire career in group fitness and personal training, and is bringing the Alloy system to his neighbors on Madison's east side.
Kaleb comes from a long tenure in small group personal training, and leads programming and coaching quality at the East Madison studio.
Rob Wolfe is the General Partner behind Alloy Personal Training Madison East, bringing the studio to Madison's east side alongside the coaching team.
Every coach on our floor is NASM or ACE certified. Our team won the Alloy Heart First Award for Best Community Engagement in 2025.
Locally owned, locally operated. The owners are in the studio, on the floor, and answer to you — not a corporate HQ.
We don't water down workouts for older adults. We design smarter ones — with the right load, tempo, and recovery.
No phone-app workouts. No watching a screen. A real coach is in the room every minute of every session.
Founding memberships for our East Madison studio are open now.