Last updated: July 2, 2026
This Privacy Policy explains how Electrum Madison East Corporation, doing business as Alloy Personal Training ("we," "us," or "our") collects, uses, protects, and discloses personal information from users of our website located at https://madisoneast.alloypersonaltraining.com/ (the "Website"). By using our Website or services, you consent to this policy.
ALLOY PERSONAL TRAINING MADISON EAST
2528 Winnebago St.
Madison, WI 53704
Phone: (608) 200-4995
Email: info.madisoneast@alloypersonaltraining.com
We collect the following personal information when you voluntarily submit it through forms on our Website: Full Name, Email address, and Phone number.
Our services are designed for adults. We do not offer programs for minors, and we do not knowingly collect personal information from anyone under the age of 18. All SMS consent must be provided by an adult 18 years or older. If we learn that we have collected personal information from a minor, we will delete it promptly.
We collect your personal information for the following purposes:
We may use cookies, tracking pixels (including Meta Pixel), and analytics tools (such as Google Analytics) to better understand visitor behavior, optimize our Website, and manage advertising and retargeting activities. Cookies help us analyze web traffic and site usage, offer personalized experiences, and provide relevant advertisements through Google Ads and Meta Ads. You can manage your cookie preferences through your browser settings.
We use Alloy Ops CRM, a version of HighLevel CRM, for managing customer information, appointments, SMS messaging, and email communications. Your personal data is stored securely within their platform, in compliance with industry security standards.
We also use advertising and analytics services from Meta (Facebook, Instagram) and Google to enhance marketing effectiveness and measure user interactions.
SMS consent is collected separately for transactional messages (appointment confirmations, schedule changes, reminders, account alerts) and marketing messages (promotions, specials, events) sent by ALLOY PERSONAL TRAINING MADISON EAST. You may opt in to either, both, or neither at the time you submit our forms. Phone number entry alone does not constitute SMS consent.
Message frequency varies. Message and data rates may apply. Reply HELP for help or STOP to opt out of any SMS message at any time.
SMS consent and mobile phone numbers collected for SMS messaging are not shared with any third parties or affiliates for marketing or promotional purposes. The only third parties with whom this data is shared are the SMS service providers (such as Twilio, via HighLevel/Alloy Ops CRM) strictly for the purpose of delivering the SMS messages you have opted in to receive.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We take reasonable security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, please understand that no method of electronic transmission or storage is 100% secure.
We do not sell or rent your personal information. We may share information with trusted third parties to help operate our Website, conduct our business, and serve our users, provided those parties agree to keep your information confidential and secure. This does not include SMS opt-in data or consent, which is never shared with third parties or affiliates except SMS delivery providers as described above.
We may also disclose personal information if required by law or if necessary to protect our legal rights.
We reserve the right to update this policy at any time. Any changes will be posted to this page, and the date at the top of this policy will reflect the most recent update.
For any questions regarding this Privacy Policy, please contact us at:
ALLOY PERSONAL TRAINING MADISON EAST
2528 Winnebago St.
Madison, WI 53704
Phone: (608) 200-4995
Email: info.madisoneast@alloypersonaltraining.com