Stronger Together
Sessions capped at six members, led by a certified coach, in and out in under an hour. Not a program on a menu — the entire studio is built for adults 40 and over.
Our doors are open, and our founding rate is still available: three sessions for the price of two.
Our East Madison studio is now open, and a limited number of founding memberships are still available at our founding rate: three sessions for the price of two. Inquire now, before they're gone.
How It Works
A no-pressure session: we learn your history and goals, run an InBody scan and movement assessment, and walk you through a sample workout. This is where every member begins.
Your coach designs your training around your life and your body — old injuries, busy schedule, decades away from the gym included.
Two to three sessions a week alongside a small group of neighbors training for the same reasons. Most members feel the difference in the first 30–60 days.
Built for Adults 40 and Over
Whether you're easing back into training after years away, managing a nagging injury, or chasing your strongest decade yet, our small group personal training is designed for the way real bodies work after 40. Programming respects your history, adapts to your schedule, and keeps you progressing without the burnout.
No phone-app workouts. No watching a screen. No getting lost in a crowd of 25-year-olds. A real coach in the room, every minute of every session — with a maximum of six members beside you.
Built for adults 40+ who want results without the risk of training alone.
Your coach knows your goals and your training partners notice when you're missing — the kind of accountability gym memberships can't manufacture.
With a maximum of 6 members per session, your coach is right there to correct form, modify movements, and push you to the right next level.
Train alongside neighbors who share your goals. The energy of a small group is the secret ingredient missing from training alone.
Every workout is part of a 12-week periodized plan — no random workouts, no guesswork, just steady, measurable progress.
Strength, mobility, conditioning, and recovery are blended into every block so workouts stay fresh and your body keeps adapting.
Monthly InBody scans and strength benchmarks show you exactly how far you've come — and where to focus next.
Four ways to train after 40 — and what each one actually gives you.
| Alloy | Big-Box Gym | Group Fitness Class | Private 1-on-1 | |
|---|---|---|---|---|
| Coach in the room, every session | ✓ | ✗ | Varies | ✓ |
| Max people per session | 6 | Crowd | 15–30 | 1 |
| Program built around your body | ✓ | ✗ | ✗ | ✓ |
| Structured 12-week progression | ✓ | ✗ | ✗ | Varies |
| Time per session | 50 min | Open-ended | 60 min | 60 min |
| Community of peers 40+ | ✓ | ✗ | Varies | ✗ |
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Side by Side Is Twice as Strong
"Unlike other places I've worked out at, I'm not comparing myself to anyone — I'm in competition with myself and I love this person I've become."
"The coaches met me exactly where I was—helping me rebuild strength safely while challenging me to do more than I believed possible... Now, I move without pain, feel stronger than I have in 20 years."
"I'm stronger and more fit than I've been in years. At nearly 70, I honestly feel younger than I did a decade ago."
Your Coaches
Lukas Genin — Owner. Multi-site Alloy operator who has spent his entire career in group fitness and personal training, now bringing the system to his neighbors on Madison's east side.
Kaleb Stauffer — Director of Fitness. A long tenure in small group personal training, focused on one thing: getting adults 40+ measurably stronger, safely.
Rob Wolfe — General Partner. The General Partner behind Alloy Personal Training Madison East, bringing the studio to Madison's east side alongside the coaching team.
Every coach on the floor is NASM or ACE certified — and our team won the Alloy Heart First Award for Best Community Engagement in 2025.
Pricing
Founding members get three sessions for the price of two — the lowest rate this studio will ever offer, locked in.
Every membership includes small group sessions capped at six people, 50 focused minutes per session, two to three sessions per week, and a program your coach builds around your body and your history.
Tell us you want founding pricing and we'll send the numbers right over.
Book your Starting Point Session and we'll walk you through the founding membership details.
A no-pressure session with a coach: talk through your goals, see where you're starting from, and leave with a personalized plan. No obligation, no sales pitch.
30 founding memberships — when they're gone, they're gone.
Book Your Starting Point Session →The studio sits on Winnebago Street in Schenk-Atwood, a short walk from the Atwood corridor and a few minutes from Olbrich Gardens — and members travel from across greater Madison to train here.
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Also Serving
Founding memberships are limited. Our doors are open on Winnebago Street — claim yours before they're gone.