Last updated: July 2, 2026
These Terms and Conditions ("Terms") govern your access to and use of the website located at https://madisoneast.alloypersonaltraining.com/ (the "Website") and the services, sessions, and programs offered by Electrum Madison East Corporation, doing business as Alloy Personal Training ("we," "us," or "our"). By accessing our Website, booking a session, or using our services, you agree to be bound by these Terms. If you do not agree, please do not use our Website or services.
ALLOY PERSONAL TRAINING MADISON EAST
2528 Winnebago St.
Madison, WI 53704
Phone: (608) 200-4995
Email: info.madisoneast@alloypersonaltraining.com
You must be at least 18 years of age to create an account, book sessions, or enter into these Terms. Our programs and services are designed for adults; we do not offer programs for minors.
We offer small group personal training, strength training, and related fitness programs. Session schedules, pricing, and program offerings are subject to change at our discretion. We will make reasonable efforts to communicate changes in advance. Prior to our studio's opening, founding membership offerings, session times, and program details described on the Website are subject to change.
By booking a session or enrolling in a membership, you agree to pay all applicable fees as described at the time of purchase. Unless otherwise stated:
Cancellation and refund policies for sessions and memberships are provided at the time of purchase or enrollment. Unless otherwise specified, fees already paid are non-refundable. To cancel a membership, please contact us at info.madisoneast@alloypersonaltraining.com or by phone. We may require advance notice before the next billing cycle.
Personal training and strength training involve strenuous physical activity that carries an inherent risk of injury. By participating in any session, program, or activity offered by us, you acknowledge and voluntarily assume all risks associated with such participation, including the risk of serious injury. You represent that you are in good physical condition and have no medical condition that would prevent safe participation. We recommend consulting a physician before beginning any new physical activity.
To the fullest extent permitted by law, you agree to release, waive, and hold harmless ALLOY PERSONAL TRAINING MADISON EAST, its owners, coaches, employees, and affiliates from any and all claims, liabilities, damages, or expenses arising out of or related to your participation in our sessions, programs, or use of our facilities, including injuries caused by ordinary negligence. A separate written waiver and release of liability may be required before participation, and these Terms do not replace any such document.
You agree to conduct yourself respectfully and safely on our premises and during all activities. We reserve the right to refuse service, suspend, or terminate the membership of any participant who engages in unsafe, disruptive, harassing, or inappropriate behavior, or who violates studio rules, without refund.
You agree to use the Website only for lawful purposes. You may not attempt to gain unauthorized access to any part of the Website, interfere with its operation, or use it to transmit harmful or unlawful content. All content on the Website, including text, logos, graphics, and branding, is owned by or licensed to us and may not be reproduced without our written permission.
By providing your contact information, you authorize ALLOY PERSONAL TRAINING MADISON EAST to contact you by phone or email regarding your booking, session, membership, account, or other service-related matters. SMS messages are sent only if you separately opt in through an unchecked SMS consent checkbox on our forms.
Transactional and informational SMS messages may include appointment confirmations, schedule changes, reminders, and account alerts. Marketing and promotional SMS messages may include offers, promotions, events, and updates. Marketing SMS consent is not required as a condition of purchase. Message frequency varies. Message and data rates may apply. Reply HELP for help or STOP to opt out at any time. For more details, see our Privacy Policy.
Our Website and services rely on third-party providers, including CRM, payment processing, scheduling, and advertising/analytics platforms. We are not responsible for the practices or content of third-party services. Your use of those services may be subject to their own terms and policies.
The Website and our services are provided on an "as is" and "as available" basis without warranties of any kind, whether express or implied, including but not limited to fitness for a particular purpose. We do not warrant that the Website will be uninterrupted, error-free, or secure.
To the fullest extent permitted by law, in no event shall ALLOY PERSONAL TRAINING MADISON EAST or its owners, coaches, employees, or affiliates be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of the Website or services.
You agree to indemnify and hold harmless ALLOY PERSONAL TRAINING MADISON EAST and its owners, coaches, employees, and affiliates from any claims, damages, losses, or expenses (including reasonable attorneys' fees) arising out of your breach of these Terms or your use of our Website or services.
These Terms are governed by and construed in accordance with the laws of the State of Wisconsin, without regard to its conflict of law principles. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts located in Dane County, Wisconsin.
We reserve the right to update or modify these Terms at any time. Any changes will be posted to this page, and the date at the top will reflect the most recent update. Your continued use of the Website or services after changes are posted constitutes acceptance of the revised Terms.
For any questions regarding these Terms and Conditions, please contact us at:
ALLOY PERSONAL TRAINING MADISON EAST
2528 Winnebago St.
Madison, WI 53704
Phone: (608) 200-4995
Email: info.madisoneast@alloypersonaltraining.com